Believability, or credibility is critical to your marketing and sales process. Want someone to buy something from you? First you’ll tell that person about the product and why he or she must buy it from you. You need credibility so that person’s going to believe you, right? Otherwise without any credibility, they’ll think you’re full of thin air, and walk away.

You have to establish your credibility in the eyes of your potential customer for a successful sale (via person, a sales letter, ad, website, etc.). There are a number of ways to show people that what you say is true and solid.

I have 11 suggestions that you can use below. You can take the ones that you feel can work for you, and put a lot of emphasis on them in your marketing material: [Read more →]

Share This

What Is Your Frame Of Mind When You Write?

The best ads and salesletters are the ones that make a real offer. You make an offer to the reader to give something in return for the reader’s money (or time, or attention or whatever you want from him or her.) But how desperate are you to make the deal? Mind you, I don’t mean to make the ad sound desperate. That would definitely scare everyone away. I mean desperate in a different way. Let me explain: [Read more →]

Share This

How Good Is Your Offer?

The offer that you give in your marketing material is probably the most critical part of your message to whoever you want to be your customers. But let’s think for a moment.

How often do you spend money on sales and marketing material? I’m sure it’s quite often. Where do you get your marketing ideas from? Probably you look at what everyone else is doing, and do something similar to that. You need to ask yourself- just because everyone else is doing it, does that automatically mean it is the best thing for your marketing efforts? Let’s talk about ads for now. [Read more →]

Share This

Lead generation is critical for any successful marketing campaign. It is the lead generation that, when carefully planned, allows a marketer (or businessperson who is doing marketing) to create a situation where customers are coming to buy the product or service rather than the marketer running after clients for business.

As an online and offline marketer, I’m always on the lookout for interesting ways to look at marketing that I can share with you. Recently I came upon an example from a totally different type of activity which rang a bell in my head. It was one of those examples that made me say “Aha- isn’t that just like what marketing is about?” [Read more →]

Share This

Sending A Marketing Postcard

Before I talk about marketing with postcards, do you know what prospecting is?

It’s the marketing methods you use to find potential customers. Ads. Websites. Sales Letters. Radio. Television. But like everything else, there’s also a problem here.

The ugly truth about prospecting today is simply this: People are no longer paying attention to your marketing messages.

I mean, do you find yourself working harder and and paying more and more for each incremental gain in market share? Isn’t it getting more difficult to distinguish your business image and strategy from that of your competitors?

If you’ve answered “YES” to any of these questions, then chances are your current marketing strategy is on life support. But you’re not alone.

The most challenging problem in marketing products these days is getting your prospects to pay attention to what you have to say.

Did you know that postcards are one of the most inexpensive, effective, and targeted marketing strategies available to you today?

Let’s think about it for a moment… [Read more →]

Share This

Flyers & Brochures

Business stationery, like flyers, brochures, letterheads, logos, envelopes and business cards are often underused as marketing tools in general. But first, some questions:
• Are you satisfied with your business image?
• Do you wish to create a new one…
• Or improve on your existing one?

Do you also want to make sure that you can go beyond just the “good looks” to produce real results to your bottom line?
The solution often lies in the business material you use-
• business cards
• flyers
• brochures
• letterheads
• logos
For example, think about it: your business card is often the first impression that you give a client. So we have to remember the famous saying:
“You do not have a second chance at a first impression.”

[Read more →]

Share This